5/26/2023 0 Comments Miro kaimukiHe consulted on a poke chain in New York City. He opened Tin Roof in Kahului near the airport, a small counter serving modern takes on the classic plate lunch, like chop steak with ginger-scallion pesto and ulu (breadfruit) mac salad that’s as mayo-laden as it should be. Later that year Simeon became the executive chef at the Asian fusion restaurant MiGrant inside the Marriott Wailea, one of the luxury resorts in the tourist-swollen stretch of Maui known as Wailea. But I think there’s so much hype because of the author himself.Įven though he didn’t win in 2013, Top Chef led to opportunities that seemed too good to pass up. Maybe it’s because there are recipes that appeal to tourists and locals alike: Spam musubi, fishy saimin, craggy mochiko chicken, butter mochi. Perhaps it’s because there is a primer on poke, everyone’s favorite Hawai'i export. This is just one anecdote, but the book, now in its third printing, has connected with people both in Hawai'i and on the mainland in an I-must-buy-this-now way. The book I’m talking about is Cook Real Hawai’i by Sheldon Simeon, cowritten with Garrett Snyder, and the photo was posted on Facebook by Simeon’s wife, Janice, on April 2, just three days after its release. This photo doesn’t show off a book’s cover art but rather our fervent demand even bulk-size-everything Costco can’t restock it quickly enough. Carved into this layer of books is a rectangle of empty space where one particular book clearly resided until it sold out. A giant metal table fit for Paul Bunyan but naturally at home in a Costco in Kahului, Maui, cookbooks rising a foot above the already tall table. Let me describe to you a different kind of book-in-the-wild work. Perhaps the portrait is cheekily art-directed so all other books are pushed aside and the author’s tome is front and center, vanity acknowledged. You know the photo: a seemingly innocuous cover shot by a proud author at a fluorescent-lit Hudson Booksellers in the airport. Every writer loves to see their book out in the wild.
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